Privacy Policy

Last updated July 8, 2020

This Privacy Policy is aimed to inform you (“You”) as a user of Mia Fem (“Application”, “App” , “Service”) about the information that FemHealth Technologies Ltd. (“we”, “us”, “our”) as the Application developer, collects, how that information may be used, with whom it may be shared, and Your options about such use and disclosure. This Privacy Policy is incorporated into, and is subject to, the Application’s Terms of Use. We shall not collect, use or share Your information except as described in this Privacy Policy.

By choosing to use our Service You:

What kind of information do we collect?

We may collect information that can identify You, such as Your name and email address (“Personal Information”), and other information that does not identify You, as listed below.

Information You provide Information collected automatically

What do we collect this information for?

With whom and what do we share this information for and how may we disclose it

Service Providers

We may share Your Personal Information with third parties that perform certain services on our behalf, such as our authorized service providers or analytics providers. In general, the third-party providers engaged by us will only collect, use and disclose Your information to the extent necessary to allow them to perform the services they provide to us, e.g. facilitating our Service and analyzing how our Service is used. Please note that, unless their privacy policies state otherwise, they are obligated not to disclose or use the information for any other purpose.

Hereunder You can find more detailed list of third parties - service providers with whom we may share Your Personal Information as described above, along with links to such service providers privacy policies, which we recommend You read:

1) Amazon Web Services

We use Amazon Web Services (“AWS”), which is a hosting and backend service provided by Amazon, for personal data hosting and enabling our Application to operate and be distributed to its Users.

You can learn more about the Amazon Privacy Policy here: AWS Privacy Notice and AWS Data Privacy FAQ.

2) AppsFlyer

We use AppsFlyer for two purposes:

In order to receive those services from Appsflyer, we share such data as:

Please read AppsFlyer privacy policy regarding its collection and use of data in order to perform services for us, available at, to acknowledge how AppsFlyer operates Your Personal Information. Please note that You may cancel collection of Your Personal Information for and sharing it with AppsFlyer using this link:

3) Facebook

Application has not been using Facebook Analytics services as of v.1.40 for Google Play and v.1.15 for AppStore.

We use Facebook for two purposes:

In order to receive those services from Facebook, we share such data as:

Please read Facebook privacy policy regarding its collection and use of data in order to perform services for us, available at and to acknowledge how Facebook operates with Your Personal Information. Please note that You may choose which ads in particular to receive (or not to) via Facebook by visiting the following link:

4) Amplitude

We use Amplitude for two purposes:

In order to receive those services from Amplitude, we share such data as:

5) Firebase

Firebase is an analytics service provider, which helps us understand our audience best, analyze, customize and improve our Application for You.

With the Firebase help we can collect and analyse the following information regarding Your activity on our Application:

You can read more about the Firebase data privacy policy here:

6) AdMob

AdMob is an advertising platform that we use to deliver to You third parties’ ads based on Your interests.

To provide the services, AdMob collects the following data:

Please read the AdMob Privacy Policy available at in order to learn in detail about how it collects, uses and protects received information.

7) Other advertising networks

For personalized advertisement experience, the advertising networks, which are listed below and would like Your consent, may collect or receive device information from our App that include personal and non-personal information, such as advertising (or ad) identifiers, IP address, or other information regarding the delivery of advertisements and Your interaction with them, inventory of installed apps and/or other tracking technologies to provide measurement services, personalization, ad selection, delivery, reporting, and optimize targeted ads. Ad identifiers are non-permanent device identifiers such as the Android advertising ID and/or Apple's ID for advertising (IDFA). More information on how to opt-out of targeted advertising is provided in section “HOW YOU CAN ACCESS YOUR INFORMATION” below. In addition, the referred advertising networks are independent data controllers in respect of Your personal data and you can learn more about how each handles your data by accessing their respective privacy policies using the hyperlinks below.


AdColony is an advertising service provided by AdColony, Inc.
Privacy Policy:


AppLovin is an advertising service provided by AppLovin Corporation (US).
Privacy Policy:

Facebook Audience Network

Facebook Audience Network is an advertising service provided by Facebook, Inc. (US) that may collect or receive information from our apps and other apps and use that information to provide measurement services and targeted ads.
Privacy Policy:


MoPub is provided by MoPub, Inc. (US)
For more information on what information MoPub collects and how it's used, please read MoPub Privacy Policy:
You can opt-out from MoPub service by following the instructions on MoPub Opt-out page:

We may also share Your Personal Information with the Apple HealthKit or Google Fit application installed on Your device, provided You expressly gave a permission for that in the Apple HealthKit App or Google Fit. Personal Information may be shared only to the extent required by the Apple HealthKit or Google Fit App, so for more information on it please see or respectively.

We recommend that You read their privacy policies so You can understand the manner in which Your Personal Information will be handled by these providers.

However, certain third-party service providers, such as payment gateways and other payment transaction processors, have their own privacy policies with respect to the information we are required to provide to them for Your purchase-related transactions. For these providers, we recommend that You read their privacy policies so You can understand the manner in which Your Personal Information will be handled by these providers. For example, Apple and Google may be two such third-party companies that provide payments and they can be contacted through their websites: and

Disclosure of Information

We may disclose information:

Aggregate Data

We may anonymize or aggregate data collected through the Service and use and disclose it for any purpose.

International Data Transfers

Please note that our business is global, so when You provide Personal Information through our Service, the information may be sent to servers located in different countries around the world.

If You reside in the European Economic Area, please note that we take all adequate security measures to provide suitable safeguards due to data transfer to third countries. Our sub-processors located in such countries are also bound by respective data transfer agreements between them and us to provide all available legal security measures in regard to data privacy. Should You have questions concerning data transfer to third countries please contact us at Subject to applicable law, we may charge for this service and will respond to reasonable requests as soon as practicable, and in any event, within the time limits prescribed by law.


You can do the following actions in the App section “Legal” directly:

If You would like to update or correct any information that You have provided to us through Your use of the Service, You may use the Service to do so. If You need help with rectification of data You think is inaccurate, please contact us via email at

You may also change certain Personal Information in Your account by going to the “Settings” menu and editing Your account or sending an email request to us at

You can make a request to erase Your Personal Information through the ‘Settings’ menu of this Application. Please note that it may affect the Services provided, and You will not be able to use the full scope of the Services. When we delete any information, it will be deleted from the active database, but it may remain in our archives. Should You require the deletion of such personal information from our archives, please contact us at Please note that we may be required to keep such information in our archives and not delete it (or to keep this information for a certain time, in which case we will comply with Your deletion request only after we have fulfilled such requirements). Please also note that the erasing of Your Personal Information does not mean the automatic cancellation of Your subscription or refund of Your payments.

You can make a request to receive the Personal Information related to You through the ‘Settings’ menu of this Application. Should You make such a request, You will be required to provide us with an email address, which we would be able to send Your Personal Information to. Please note that You confirm and guarantee that the email address You provide to us in order to receive Your Personal Information shall belong to You and You shall be solely responsible for its correctness and validity and therefore we shall not in any case be liable for any breach of Your Personal Information due to sending it to that email address.

The right to object and the right to opt-out of targeted advertising

If You reside in the European Economic Area You may object to the processing of Personal Information concerning You for marketing purposes by contacting us at and the related Personal Information shall no longer be processed for such purposes.

You can opt-out from personalized advertisement experience referred to in section Advertising networks and their partners above, at any time by checking the privacy settings of your Android or iOS device.

For Apple Devices:
1. Open Settings
2. Select Privacy
3. Select Advertising and enable "Limit Ad Tracking"
For Android Devices:
1. Open Settings
2. Select Google
3. Select Ads and enable "Opt out of Ads Personalization"

  When you choose to opt-out, advertising networks will consider this choice as a withdrawal of consent to personalized advertisement experience and they will show contextual advertisements and not personalized advertisements based on your interests.

Please note that You may also opt out from collection of Your data for marketing and advertising purposes not only via our App, but also on Your entire device using:

Your device settings

iOS: go to “Settings” -> “Privacy” -> “Advertising” -> “Limit Ad Track”. You may additionally reset Your advertising identifier (this also may help You to see less of personalized ads) in the same section.

Android: for Android 6.0 and higher – go to “Settings” -> “Google” -> “Ads” -> ”Opt out of interest-based ads”. For Android 5.2 and lower, use Google Settings app -> “Ads” -> ”Opt out of interest-based ads”. You may additionally reset Your advertising identifier (this also may help You to see less of personalized ads) in the same section for both options mentioned.

and links below:

Please note that the result of such objection or cancellation may affect the process of the Services improvement. However, You would still be able to use the App.

If You think that the Personal Information related to You is inaccurate but You can’t rectify it as described above, You may contact us at to restrict the processing of such data for the period of time we need to verify the accuracy of the Personal Information, which we will inform You of.

You can stop all collection of information by the Application by uninstalling the Application from Your mobile device. You may use the standard uninstall processes as may be available as part of Your mobile device or via the Application marketplace or network.


We place great importance on the security of all personally identifiable information associated with our users. We have security measures (including physical, electronic and procedural measures) to help safeguard Your Personal Information from unauthorized access and disclosure. Encrypting Your personal data collected and stored in our databases is among them. While we cannot ensure or guarantee that loss, misuse or alteration of information will never occur, we make all reasonable efforts to prevent it. However, You should bear in mind that submission of information over the internet is never entirely secure.

We do not collect and we are not responsible for the collection or security of payment details.

Links to Other Services

There are a number of places on our Service where You may click on a link directing You away from our Service to access other applications or websites that do not operate under this Privacy Policy. These third-party websites may independently solicit and collect information, including Personal Information, from You and, in some instances, provide us with information about Your activities on those websites. We recommend that You consult the privacy statements of all third-party websites You visit by clicking on the “privacy” link typically located at the bottom of the webpage You are visiting.

Children's Privacy

This Service does not address anyone under the age of 16. We do not knowingly collect personally identifiable information from children under 16. If we discover that a child under 16 has provided us with Personal Information, we shall take steps to delete such information and terminate the child’s account. If You are a parent or guardian and You are aware that Your child has provided us with Personal Information, please contact us so that we will be able to take the necessary actions.


We will retain Your information for as long as the Application is installed on Your mobile device or as needed to provide You with our Service. If You remove the Application, we will remove Your information and use copies of Your information as necessary to comply with our legal obligations, resolve disputes, and enforce our agreements.

Changes to This Privacy Policy

We may update our Privacy Policy from time to time. Thus, You are advised to check our Service occasionally to inform Yourself of any changes. We will notify You of any changes by posting the new Privacy Policy on this page. These changes are effective immediately after they are posted on this page. Your continued use of the Application after changes have been posted to the Privacy Policy will constitute Your acceptance of such changes.

Contact Us

Please submit any questions, concerns or comments You have about this Privacy Policy or any requests concerning Your Personal Information via email to

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