Choosing The Right Foundation For Every Skin Type And Tone: 4 Tips From The Makeup Experts

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We have all been disappointed with our choice of foundation, either because of its texture, or because it turned out not to be a good color match — too dark or too light and chalky for our skin. These tips from professional makeup artists will help you to find a formula that perfectly complements your complexion and gives your skin a healthy appearance without looking caked-on or flaky.

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To find the ideal foundation to suit your skin's every need, consider the following:

-Skin type
-Skin undertone

1. Skin type

Oily skin. Opt for mattifying and long-lasting formulas that minimize oil and help your makeup to stay looking fresh throughout the day. Make sure to choose non-comedogenic and non-acnegenic products. In addition, it is recommended you set your foundation with powder so that it doesn't end up looking overly shiny.

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Dry skin needs to be nourished and moisturized, so ideally, foundation for dry skin should be enriched with essential oils, vitamins and antioxidants. If you also have sensitive skin, pay close attention to the ingredient list, avoiding anything that contains fragrance, parabens, or alcohol and choose products that are specially formulated for this type of skin, so that they don’t harm your skin or irritate it when spending a lot of time in contact with it. Experts recommend using mineral makeup that contains skin soothers.

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Combination skin. You are probably familiar with the same problems as described above, only in different areas — meaning that your skin is normal in some areas and oily in others. Finding the perfect foundation that keeps everything balanced can seem next to impossible, but the best advice from professional makeup experts is to apply a mattifying primer to the areas which tend to become oily, or to use two different products as a complex — a mattifying one to keep oil under control, and a moisturizing one.

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2. Skin undertones

Those who have pink toned skin, freckles, or blush easily, are likely to find foundation that looks natural if they choose light and neutral shades.

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Dark and deep skin tones are best complemented by warm shades like beige or sand.

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For fair skin, the lightest palettes and shades are ideal, such as ivory and vanilla.

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Keep in mind that ethnicity does not determine one's skin undertone, so beware of generalizations: everyone's skin is different.

Basically, you either have cool undertones, neutral, or warm undertones. If you tan easily, you probably have a yellowish-olive warm undertone due to a high level of melanin. If you have skin that burns easily, getting little to no tan at all, your undertone is most likely pink, reddish or bluish-red. A neutral undertone means that your skin does not have obvious grayish, yellowish, olive, or pink shades.

The correct foundation should blend into your skin, not stand out or change its color, in order to create a natural transition and not make your face look like a separate element. The shade that most suits you will disappear into your skin.

3. Texture

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From sheer and lightweight tinted moisturizers and BB creams to loose and pressed powders, liquids, mousses, and foundation sticks, there are different formulas and ways of applying them. For dry skin, you can choose a liquid foundation or a tinted moisturizer that has just enough pigment to even out your complexion without looking too noticeable or caked on. If you have combination or problem skin, opt for highly pigmented formulas to conceal any redness, inflammation, pigmentation spots and other defects.

4. Testing a shade

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The common way of testing foundations on the wrist isn't effective, as the skin is different in this area. Experts recommend testing foundation shades along your jawline, to take into account the color of your neck as well, and to choose the products in natural daylight, not under harsh overhead artificial lighting. To check your color, you can stand next to a window, or even go outside. It is important to find the one that coincides with the shade of your face and makes your skin look flawless but natural and healthy.

Source: Personal stylist Julia Morozova

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